Therefore, the better the optimization, the higher the visibility in the search engines and the higher the traffic. If you follow the following tips, you are well on the way to increasing your visibility and thus your website traffic.
1. Optimize your content for mobile devices
The number of end devices is increasing continuously. This is a challenge for web development, as the content must be optimized for each end device. The trend is towards responsive web design.
This means the adaptation of the content to the properties of different end devices. Using responsive design, marketing goals are achieved and user satisfaction is kept high. The search engine also honors responsive design, which is why mobile-optimized content has a top priority these days.
The following factors are important:
- Loading times: Ensure fast loading times, for example, by compressing images, slimming down the source code, and avoiding programming errors.
- Usability: Ensure optimized usability by asking which content should be displayed for which device.
- Good readability: Use legible font sizes so that all content is adequately presented.
2. Optimize your headings
The headline is often at the top of every text document and receives the greatest attention from the user. it's thus not stunning that the search engine assigns nice importance to the most heading (H1).
In order to make the best potential use of this ranking factor, place your most important search term, for which you want to be well placed, as close to the front as possible.
Within a search term analysis (see below) you should find out which other relevant search terms match your key search term and what you should write about. Also mention these researched search terms in the subheadings (H2-H6).
However, pay attention to an optimal heading architecture. This means that the headings are placed sensibly. While the most heading happens one time per document, headings with the tag H2 type purposeful sub-headings. If it makes sense to structure the content further, you have additional tags: H3 to H6. Usually; the content is structured with H2 and H3 tags.
Other tips are:
- Title Tag: Combine the heading with the title tag and the meta description
- Meaningfulness: Use memorable expressions
- Search term integration: Integrate the most important search term right from the start
3. SEO Do a keyword analysis
The basis of your work may be a search term analysis. With this measure, you will find out on the one hand the potential search volume of your search term and the strength of the competition. If you can find a relevant search term that fits your landing page and has low competition, this is the optimal search term.
These free tools will help you:
There are currently around 200 different factors that influence the SEO ranking. The HTML title tag still plays an important role in these factors. You can see the title tag in Google search results and in the source text. When optimizing the title tag, consider the following aspects:
- A unique title tag for each URL
- Attractive title that should make the user curious to click
- Use a maximum of 70 characters
- Place search terms as close to the front as possible
The meta descriptions cannot be viewed by your website visitors. These can only be found in the Google search results and in the source code. Although there is no direct connection between meta descriptions and SEO ranking, these should still be adapted individually for each website.
The meta descriptions are displayed in the search results and can therefore affect the click rate. This means that the meta descriptions can be rated as a passive ranking factor. Here you should observe the following rules:
- Between 80 and 150 characters (including spaces). All distinct characters aren't displayed and therefore the meta description is finished with “(…)”.
- Use the main target search term inside the primary eighty characters One more time in the following 80 characters.
- Make sure that you arouse curiosity about the user.
- Special characters ensure increased attention. The right amount is important in order not to be labeled as spam.
6. Optimize the loading times
Nowadays, modern web technologies enable very good loading times. As time goes on, the technologies become more complex. But what remains the same: Fast loading times will remain an important factor in the future, as a user leaves the website after an average of just over 2.5 seconds of loading time.
For this reason, the loading time is a crucial ranking factor.
This also applies to search engines. With long waiting times and slow loading, you risk the success of your search engine optimization. In order to avoid this risk, three key aspects should be considered:
- Decrease HTTP requests
- Keep knowledge volumes little and / or use AMP
- Get eliminate inessential ASCII text file and compress photos
7. Provide content that has added value
The Google search engine is text-based, which is why you should provide texts that ensure that the visitor lingers on the website. The following rules can help you with this:
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| How do I dominate Google search results? |
- Unique content: the texts should be unique and not be found on any other pages.
- Added value: Offers the user real added value and invests sufficient time in creating high-quality content
- Structure: Structure your content sensibly with a heading architecture
- Call-to-Action: Speak and lead your target group to carry out a certain action (“Call-to-Action”)
- Search terms: Integrate meaningful search terms you researched in the search term analysis.
- Verbosity: Write extensively on your topic and try to be an all-encompassing source. This will increase the prospect that users can advocate your content to others.
- Multimedia: Enrich your content with images, videos, or other multimedia data.
- Formatting: Use formatting to highlight important text passages.
8. Use simple and short URLs
URLs are addresses at which the respective content can be reached. In order to communicate the URLs optimally, it is necessary to keep the URL length short. It is also not advisable to integrate unnecessary intermediate categories. In addition, the URL should comprise legible words instead of combinations of characters and numbers.
You should consider the following further measures for search engine optimization regarding the URL:
- Lower case
- Avoid filler words
- No special characters
- Build in keywords
- short and simple curls
9. Security & SSL
Search engines reward safe pages. What is standard in online shops is hardly a topic for many webmasters. Make sure you take adequate security precautions on your website.
The first step is the integration of SSL encryption. In 2014, Google confirmed that HTTPS was being used as a ranking signal. With “Let's Encrypt” there is.
Already free versions that you just will use for your website. However, pay attention to any conditions and when moving that you forward all content and files / images accordingly via 301 from HTTP to HTTPS .
More tips:
- Set up a backup system that backs up regularly
- Encrypt your CMS version number
- Make regular updates to close security loopholes
10. Generate backlinks SEO
Links are recommended. Basically, the lot of qualitative backlinks, the higher the SEO ranking.
You should attach importance to backlinks from quality websites, as a backlink from a reputable website is worth more than many backlinks from dodgy websites.
Free link sources could be:
- Forums
- Business directories
- Active web catalogs
- High-quality blog comments on active blogs
- etc.
11. Optimize for the visitors SEO
Optimize the website primarily for the traveller and not for the search engine. You should focus on good usability. That you generate website visitors through the search engine is one factor, but whether the user can satisfy their search intent is another matter.
Therefore, pay attention to trustworthiness in your design, for example, by using certificates, customer voices or other trust-building measures.
a very important step towards an usability-optimized website is that the analysis of the target group. On this basis, you can find out what your target group expects and then create the content. This will avoid unnecessary bounce rates and thus a negative rating by the search engine.
12. Be patient
Changes in the ranking cannot be observed immediately. Depending on the condition, the effects can sometimes last for months, so that search engine optimization is not comparable to a sprint, but to a marathon. The rankings change over the long term.
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