Google AdSense: how to make money Monetize your own website. Do you run your website or do you have exciting content on your blog? Then you should think about using Google AdSense.
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| Google AdSense: how to make money Monetize your own website |
Because with Google AdSense, you can easily get an additional source of income with advertising. In this article, we explain exactly what how to make money Google AdSense is, how it works and what you have to do for it.
What is Google AdSense and how to make money?
The search engine giant Google officially sells advertising - namely Google AdWords. To increase the reach of advertising, Google has founded an advertising network:
Google AdSense. This makes it possible to monetize any website. With brief text or advertisements, it is possible to generate more sales on your website. Blog, or shop. Thus, one can explain Google AdSense as a so-called "advertising space on the Internet" .
Google AdSense is clever because the text or advertisements are target group-oriented so that Google selects and displays the advertising individually based on the user and his search behavior.
So Google selects ads that match the content of the website on which these ads are displayed appear. You can determine what the ads look like. Two sides come together via Google AdSense:
the advertiser who places the ads and the operator of the website who acts as the publisher.
The publisher's advertising space is then allocated to the highest bidder employing an auction process. If a visitor to the website then clicks on the advertisement, the publisher receives part of the amount that the advertiser has approved for the advertisement. Google keeps the other part as commission.
The advantages and disadvantages of Google AdSense
Looking at the pros and cons of AdSense can help you decide if it is right for you.
ADVANTAGES
- Simple application
- Revenue is generated per click
- Free registration
- Customizable design
- Only relevant ads will be shown
DISADVANTAGE
- Constant optimization of the site is necessary
- No transparency in the composition of the proceeds
- Payout only at the end of the following month
- Payout only when the minimum return is $100
How Much Money Can I Make Using Google AdSense?
There are a couple of factors that determine the amount of income. Your website has to be of a certain quality. This means that the content on your website or blog has to be good enough to attract visitors regularly.
And that brings us to the second criterion: the number of visitors. If you have hardly any traffic on your site and only a few users get lost there, you are of no interest to advertisers.
But if you have good content and a reasonable number of visitors, your income is automatically higher. In addition, the amount of income also depends on the advertisers' bids and the click rate. This means: the more people are on your website and click the ads, the more money you can earn.
Basically, as a publisher, comply with some of Google's Program guidelines. These contain over 10 technical and content criteria for your website. If you meet these guidelines, you will be admitted to the AdSense network.
So that the quality of your website is not reduced, Google reviews these guidelines at regular intervals and can exclude you from the network in the event of violations or non-compliance.
Which advertisements are placed on my website?
You are probably wondering whether you have any influence on the topics of the advertisements at all if the highest bidder is guaranteed your advertising space.
The Google algorithm determines which adds match the content of your website. So Google makes sure that website content and advertising content do not bite each other, but ideally are perfectly coordinated.
Another possibility is that ads are displayed to target. This means that advertisements are aimed at a previously categorized target group. If your website visitor belongs to a certain category, Google will show him the.
But because you are the one who provides the advertising space, you can ultimately decide whether the ad will appear on your website. Because it is important here that the actual content of your website should not be displaced so that it does not scare off visitors.
Therefore, Google specifies a fixed number of advertising blocks and banners that can then appear on your website.
5 types of ads on Google AdSense
Ads differ in their format. As the operator of the website, Google offers you the option of selecting the type of ad and the size. You can also adapt the design to your website. We briefly present the ad formats here.
TEXT ADS
A text ad comprises a title that includes the link to the website and one or two lines of text. You can customize the ad to appear either horizontally, vertically, or in a square shape .
DISPLAY ADS
Display ads are more conspicuous ads and graphically prepared advertising blocks that are also displayed in different formats and orientations. Here, too, you have the option of displaying them horizontally, vertically, or in a square.
LINK BLOCKS
Link blocks are a kind of collection of Google ads that appear relevant to the relevant topic of the website. You can align these link blocks vertically or horizontally.
RICH MEDIA
Rich media are interactive advertising blocks, such as video ads. When this type of ad is placed, it will also increase your revenue, as the competition for such ad space is much higher.
MOBILE ADS
These types of advertisements are specially optimized for display on mobile devices and are designed in image or text form.
Google AdSense: Registration and placement of advertisements
If you would like to offer your website as an advertising platform now, you must first register with Google AdSense and create an account. To register, you must be 18 years of age, operate a website, and provide a bank account for income.
- First, you apply with your website to include in the advertising network. You place a so-called code snippet in the page code of your website.
- Google will review your application - approve or deny your website. In the event of rejection because of deficiencies, you have the option, after you have remedied the deficiencies, to apply again to Google.
- If your application was successful, you enter your details about the advertising space. You choose the color scheme, format, and dimensions of your ad. Google generates a code for each of the ad units, which you then insert into the code of your website at a specific point. Within a short time, Google will place your advertisements, which you can then graphically adapt to your website in the settings.
The difference between Google AdSense and Google Ads
Although Google Ads and Google AdSense are linked, the two networks differ in one key factor. While Google Ads itself sells ad spaces on websites, on search result pages, or different platforms and withholds all the revenue, things are different with Google AdSense.
Because here you sell advertising space as a publisher and Google AdSense only acts as an intermediary who withholds a certain amount of income from the sales as a commission?
Conclusion: is Google AdSense worth it?
Google AdSense offers you the opportunity to build passive income with a well-running website and good content through advertising placements. Meet a few requirements, but in principle, you can easily earn additional money this way.
You note that Google only pays you the earnings at the end of the month. And only from a height of 70 euros. However, because the registration is free, the application is very simple, and the advertising is thematically tailored to the content of your website, you as a website operator, hardly have any disadvantages.
By making adjustments to the settings, you can also optically adapt the advertising to your website so that it is graphically integrated. Therefore, it is worthwhile to deal with Google AdSense to earn a little extra money.
Frequently asked questions about how to make money for Google AdSense?
What is Google AdSense?
The search engine giant Google officially sells advertising - namely Google AdWords. To increase the reach of advertising, Google has founded an advertising network: Google AdSense. This makes it possible to monetize any website.
What are the benefits of Google AdSense?
Google AdSense has many advantages for users. Above all, AdSense convinces with its simple application, that revenue is generated per click.
There is free registration, the design can be customized and only relevant ads are shown.
What types of ads are there?
- Text Ads.
- Display Ads 3. The Zink Block
- Rich Media
- Mobile Ads
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